By JULIE CRESWELL from NYT Ynon Kreiz, the toy giant’s fourth leader in five years, has a strategy for reversing its fortunes. And it starts with putting one of America’s best-known dolls on the big screen.Business https://ift.tt/2SLDuuK
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Mattel’s New C.E.O. Bets on ‘Barbie: The Movie’ to Lead Toymaker’s Revival
By JULIE CRESWELL from NYT Ynon Kreiz, the toy giant’s fourth leader in five years, has a strategy for reversing its fortunes. And it starts with putting one of America’s best-known dolls on the big screen.Business https://ift.tt/2SLDuuK
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